Methodology
How review scores are calculated
Scores are not lab Lighthouse runs and not judgments of the business itself. They are documented estimates from public evidence, with confidence labeled separately.
Current-state audit
Audit score estimates current-state digital quality from public evidence across eight categories. It is not a lab Lighthouse run unless a category note says measurements were taken.
Total = average of scored categories (0–100). Unscored categories are omitted—not treated as zero.
- Information architecture
- Mobile usability
- Accessibility
- Performance
- Content maintainability
- Conversion paths
- SEO discoverability
- Operational maintainability
Opportunity score
Opportunity score estimates how much achievable improvement exists—not the quality of the business itself. Higher means more room for a better digital system.
- UX / conversion gap
- Architecture fit gap
- Content / ops gap
- Trust / data integrity gap
- Growth readiness gap
Confidence
Confidence reflects how much could be verified from public surfaces. Limited confidence means more assumptions and fewer measured signals.
- High — multiple public surfaces checked; core claims have direct evidence.
- Medium — solid public site evidence; some ops/infra details inferred.
- Limited — listing-only or thin public surface; more assumptions.
If category evidence is too weak, the review shows Not scored rather than inventing a number.